FairMarket India
Analyzing the challenges small sellers face on e-commerce platforms using system thinking
About FairMarket
FairMarket India is a research initiative focused on understanding and addressing the systemic challenges that small sellers face in the rapidly growing e-commerce landscape of India.
Through systems thinking and data-driven analysis, we aim to create a more equitable marketplace where small businesses can thrive alongside larger players.
Our Research Approach
System Mapping
Comprehensive mapping of the e-commerce ecosystem and its interconnected elements
Data Analysis
In-depth analysis of market trends, seller performance, and platform dynamics
Leverage Points
Identification of key intervention points for creating systemic change
Stakeholder Engagement
Collaboration with sellers, platforms, and policymakers to implement solutions
Our Research Team
Meet the experts behind our system thinking approach
Animesh
Ayush Tiwari
Naman Jain
Vaageesh
Vansh
Ready to explore our findings?
Dive into our comprehensive analysis of e-commerce challenges and solutions
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